Product Safety

At a Glance

Product safety requirements need to be clear, easy to follow and give confidence to sellers and buyers when purchasing or selling goods online.


eBay is committed to ensuring that both buyers and sellers can engage with confidence on our marketplace.

We work closely with regulators, both in Australia and around the world, on a range of product safety activities. eBay is an inaugural signatory to the Australian Product Safety Pledge which requires our marketplace to take positive steps to ensure consumers are provided with a safe and trusted online shopping experience.

eBay has also launched the eBay Regulatory Portal. The Portal provides Australian and global regulators the ability to take down any listings from the marketplace themselves, where they have evidence of a risk to consumer safety, without needing approval from eBay. eBay is the only online marketplace that offers such a safety commitment with listings reported in this way removed within 2 hours. The Australian Competition and Consumer Commission (ACCC) and the Therapeutic Goods Administration have joined over 50 safety authorities from around the world in utilising the portal.

While we work hard to block unsafe products, responsibility for listing and advertising on our platform remains with the individual or business that originally listed an item.

That’s why, in addition to our efforts to remove items, eBay regularly updates sellers and buyers with information regarding banned/prohibited products and product recalls.

When speaking to Government about product safety, eBay emphasises the need for collaboration and partnership with business to achieve positive outcomes.

Australian Product Safety Pledge Cover

The Australian Product Safety Pledge is a voluntary initiative which commits its signatories to certain product safety-related responsibilities and reporting on the outcomes and effectiveness of their initiatives, measured against key performance indicators.