Supporting Australian Business

eBay provides a cost effective and trusted channel for thousands of Australian businesses selling online.

The eBay Story

eBay connects millions in Australia and around the globe to find the goods they love. Through our investments in tools, technology and people we’re able to partner with our sellers to offer unique, trusted and safe selling opportunities for entrepreneurs and businesses of all sizes. 

eBay’s Value to the Australian Market

We provide thousands of Australian small businesses with a trusted and safe channel to customers in Australia and around the globe.  

 Why sell via eBay

  • We are an online marketplace that partners but doesn’t compete with its sellers. 
  • Millions of unique visitors every month with the opportunity to access 190 markets around the world.
  • Eligible handbags, sneakers and watches covered by eBay’s Authenticity Guarantee are hand-verified by our experts so you can shop & sell with confidence. 

 Did you know

  • Since 2024, pre-loved and refurbished goods represent over 40% of eBay's global GMV. 
  • 72% of all eBay sellers believe eBay helps them resell/reuse/recycle items rather than them ending up in landfill. 
  • 89% of sellers agree eBay enables them to reach a wide pool of potential customers; 60% say it supports small and independent businesses; 59% say it fuels their entrepreneurial ambitions. 
  • Since 1999, nearly 5,000 sellers have become millionaires on ebay.com.au! 

Supporting Recommerce 

Giving goods a second life has been central to eBay since our founding. 

That remains true today with pre-loved and refurbished goods representing over 40% of eBay's gross merchandise volume globally.  

Recommerce the resale and recirculation of pre-owned goods, enables households to unlock value from goods they already own, gives consumers more affordable choices, supports small businesses and keeps products in circulation for longer.

eBay’s global Recommerce Report underscores the growing importance of sustainability to consumers. 92% of Australian buyers state that sustainability is important to them when it comes to buying pre-loved goods. 

With consumers thinking more sustainably, it’s essential policy makers establish the right frameworks to help make buying and selling pre-loved and secondhand easier. 

We support policies that help scale the circular economy by advocating governments

  • Expand right to repair laws to ensure intermediaries, including online marketplaces, can access parts information for motor vehicle repairs on fair terms. 
  • Address clothing waste by delivering a nationally harmonised extended producer responsibility scheme for clothing and textiles.
  • Plan for recommerce ready communities by embedding convenient reverse-logistics and local exchange infrastructure into planning frameworks for development.

Driving Productivity 

Encouraging positive business activity is central to everything we do at eBay.

We’re motivated to make it as easy as possible for people to start, build and grow a business.

However, poor regulation weighs Australian businesses down. Ensuring laws are well targeted and fit for purpose is essential to enabling businesses invest and grow.

Before proposing new regulation, governments need to ensure they consider all alternative options and engage stakeholders to build workable solutions at least cost.

Any hour spent by a business complying with regulation is an hour they aren’t looking to satisfy customers, support staff and grow. While regulation is necessary, making rules easy to follow and consistent is critical for encouraging a healthy business community.

We work to drive productivity by supporting regulations that:

  • Address risks but recognise and maximise the efficiency benefits of new technology, including AI.
  • Are clear, consistent and reflect international best practices.
  • Simplify trade rules to help more Australians sell overseas.

A Safe way to sell and buy

eBay is committed to ensuring that buyers and sellers can engage with confidence on our marketplace.

eBay is a signatory to the Australian Product Safety Pledge and is committed to taking positive steps to ensure consumers have a safe and trusted online shopping experience. We mirror these commitments in pledges around the world.

eBay also provides Australian and global safety regulators the ability to take down listings from eBay, where they have evidence of a risk to consumer safety via our regulatory portal. This happens without the regulator needing additional approval from eBay. The Australian Competition and Consumer Commission and the Therapeutic Goods Administration have joined over 50 safety authorities from around the world in utilising the portal.

We invest in advanced technology including AI to support our efforts in keeping unsafe and prohibited items off our marketplace. In 2025, our algorithms blocked 244.5 million potential prohibited and restricted items. 

We support product safety and support policies that:

  • Improve consistency by harmonising product safety laws at a national level.
  • Leverage global product safety standards to simplify compliance.
  • Emphasise collaboration and partnership with online marketplaces to achieve positive safety outcomes.