Poland’s digital economy continues to accelerate, powered by a highly connected population, a strong base of entrepreneurial small and medium-sized businesses, and growing adoption of online commerce. As ecommerce expands, cross-border trade has become an increasingly important pathway for Polish small businesses to reach customers well beyond their home market.
Our newly released Poland Small Business Export Report: Promoting Growth and Resilience examines how eBay is driving this export success and the findings are striking. In 2024, 100 percent of Polish small businesses on eBay exported, compared to just 6.5 percent of traditional Polish businesses. On average, each eBay small business in Poland reached 23 international markets, dramatically exceeding the average of five export markets for traditional Polish businesses. Collectively, these eBay small businesses exported to 204 different international markets, demonstrating a global reach that rivals many of the world’s largest multinational corporations.
Export intensity is equally notable. Seventy-two percent of Polish eBay small businesses exported to ten or more international markets. Additionally, 39 percent reached customers on four or more continents. These figures underscore how eBay is fundamentally reshaping what is possible for small firms, breaking the long-standing link between company size and export reach.
The report also highlights the importance of diversification for long-term economic resilience — and how eBay enables it. By expanding beyond Poland’s traditional top export destinations, small businesses on eBay are reducing exposure to regional economic shocks and building more stable growth pathways. Half of the Top 10 export markets for Polish eBay small businesses are not among the Top 10 for Poland’s traditional businesses, further demonstrating how eBay is opening doors to new global opportunities — from markets across Europe to Australia and beyond.
These findings reinforce that eBay is leveling the playing field for small business exporters. By reducing barriers to entry and enabling global reach from day one, eBay empowers entrepreneurs to compete internationally, diversify markets, and contribute meaningfully to national economic growth.
We invite you to read the full report to explore how Polish small businesses are driving export growth and resilience through eBay in today’s digital economy.