Supporting EU small businesses
With the right policy framework, the EU can have an open, inclusive, and competitive e-commerce market. eBay helps carry the voice of SMEs to their policymakers.
Top Region
Eastern and Midland
Top product categories exported by eBay-enabled small businesses
- Auto Parts
- Health & Beauty
- Business, Office & Industrial
- Home & Garden
- Jewellery & Watches
Share of enterprises exporting
100 %
eBay-enabled small businesses
3.8 %
Traditional businesses
Learn more about eBay small business activity in Ireland
Learn MoreWhat is eBay Digital Density?
Digital Density is an index based on the per capita selling activity carried out by registered eBay small businesses in each country.
Learn more about Digital Density here.
What is an eBay Small Business?
A registered business enterprise with sales of the EUR equivalent to USD 10 000 or more annually on the eBay marketplace.
Where can I learn more about eBay small business exporting in the EU?
Please download our new EU Small Business Export Report, which is available here.
Our impact
Our marketplace helps European entrepreneurs and small businesses grow, reach customers around the world and create new opportunities through circular commerce.
96 %
of eBay small businesses in the EU sell to customers in other countries
18
international markets are reached on average by eBay small businesses in the EU.
77 %
of eBay sellers in the EU sell second-hand goods.
+ 40 %
of eBay’s gross merchandise volume globally comes from second-hand goods.
EU policy videos
Blogs
Learn more27 April 2026
eBay Publishes New Spain Small Business Export Report
Digitalisation and trade promoting growth and resilience
12 March 2026
eBay Publishes New EU Small Business Cross-Border Trade Report
Digitalisation and trade promoting growth and resilience across Europe
23 February 2026