Alicia Wright owns So Much Sole Sneakers, an eBay storefront specializing in sneakers, activewear, streetwear, fashion apparel, and accessories. Before starting her own business, Alicia and her partner Heather both worked in the healthcare industry. The pair began to plan for growing their family when the COVID-19 pandemic dramatically increased the burden on healthcare workers. Both Alicia and Heather started their eBay businesses in 2020 during the height of the pandemic, and were able to capitalize on eBay’s wide buyer base and seller protections. They now are able to support their family primarily through eBay, and are expecting their first child via IVF in early 2024, funded through the success of their thriving businesses. Alicia currently operates So Much Sole Sneakers part-time and plans to go full-time by the end of 2023.