John Norman founded Max Optical, LLC in 2000. For the first ten years, the business was a side hobby for John, specializing in selling equipment to duplicate CDs and DVDs. As time went on, John realized people were using these items less. So he needed to change his business strategy. John began contacting sales managers that he had close relationships with. Through these connections, John shifted his focus to selling wholesale items, primarily compatible and remanufactured laser & copied toner, inkjet cartridges and ribbon. He soon expereinced an increase in sales and in 2010, John decided to pursue Max Optical, LLC full-time. Since then, business for John has continued to grow by easily connecting with customers around the country and the world, where he exports 34% of his items.