eBay for Consumers
For close to 3 decades, eBay’s purpose has been to allow everyone to seize the opportunities of connected commerce, dedicating all our energy to supporting our seller community and acting as a trusted platform for our consumers.
eBay stands out with our unique focus on Recommerce and our established expertise in encouraging consumers to become sellers and vice-versa. Our demonstrated efforts on consumer trust and safety underline how consumers are the core of our business.
What makes eBay different: Recommerce
For consumers, our uniqueness lies in our focus: Recommerce. We are a pioneer in this movement which focuses on buying, selling and repurposing pre-owned items. Recommerce allows our buyers to find unique items of passion, support small businesses, shop local online, build communities, and buy sustainably.
Launch of eBay’s first Recommerce Day
of buyers are looking for a collectible when buying pre-loved on eBay
of eBay customers say buying pre-loved has become more common in recent years
of Gen Z and Millenials cite environmental benefits as a key motivator in purchasing pre-loved goods on eBay
In 2011, eBay was one of the founding signatories of the EU’s Memorandum of Understanding on the sale of counterfeit goods on the internet, which brings together online platforms and rights holders, fighting against goods for which counterfeit and pirated versions are sold online.
In 2018, eBay committed to additional voluntary measures aimed at ensuring the safety of products sold through eBay by signing the EU’s Product Safety Pledge. Since 2023, the Pledge also contains a specific Consumer Fairness Pledge with tailored commitments directly aimed at increasing consumer protection.
eBay created the VeRO Programme so that intellectual property owners could report directly listings or products
that infringe on their intellectual property rights. The aim is to work with all stakeholders to ensure a trusted relationship with our buyers and sellers.
With eBay’s Authenticity Guarantee programme, eligible products (watches, jewellery, sneakers, etc.),
are first examined by expert authenticators with brand and category knowledge to verify their authenticity. This ensures consumers can make purchases important to them safely.
eBay automatically and gratuitously covers buyers’ purchase price and original shipping on eligible purchases no matter whether these are large or small, new or refurbished. We also offer an increased level of protection for larger purchases such as those on parts & accessories, vehicles and business equipment.
Using the Find Parts & Accessories tool on the eBay Motors homepage, or selecting their saved vehicle in My Garage, consumers can search for parts that fit their vehicle. If not, they can return the part for free.
At eBay, a safe and trusted consumer experience directly fosters our community. Since our establishment, we have focused on the consumer-seller lifecycle. eBay’s “buy-to-sell” model encourages buyers to become sellers and vice-versa. This brings in new unique items to the platform which then in turn attracts new buyers and further promotes the circular economy.
At eBay, we combine a number of tools to offer a shopping experience that not only understands our customers’ preferences, but also evolves with them over time. From responsibly integrating AI technology into the shopping journey to asking the consumer directly what they are looking for, we then tailor recommendations to ensure they align with a consumer’s needs and values.
As an avid collector, I love that eBay continues to push the envelope to provide the best possible experience. eBay’s constant roll-out of new offerings, such as Authenticity Guarantee for trading cards, has been absolutely game-changing.