The Goals

eBay engages with EU policymakers in a variety of areas, in support of its vision of commerce that creates opportunity for all.

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eBay helps millions of consumers and businesses give goods a second life by enabling individuals to sell unused items and providing access to refurbished goods, thereby playing a key role in the circular economy.

 

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At eBay, a safe and trusted experience is key for our community. Our “buy-to-sell” model encourages users to bring unique items to the platform, attracting new buyers, and supporting the circular economy.

 

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eBay connects millions of buyers and sellers in 190+ markets, creating economic opportunity for all. Our technology empowers customers to grow and thrive, driving positive change for individuals, communities, and the planet.

 

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Today’s priority should be to enable businesses of all sizes to thrive in the EU single market by providing legal certainty and ensuring coherence between vertical and horizontal legislation to achieve coherent frameworks for companies.

 

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Reports

Recent Policy Papers

eBay recommends and supports policies that allow everyone to participate in fair global trade.

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Span Report

April 2026

Spain Small Business Export Report 2026

Demonstrates how eBay is leveling the playing field and empowering small businesses across Spain to reach consumers worldwide and supply them with a diversified range of products.

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Poland 2026 Report

February 2026

Poland Small Business Export Report

Explores how eBay is empowering small businesses across Poland to reach consumers worldwide and supply them with a diversified range of products.

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eBay Smal Business Activity Across Italy

October 2025

eBay Small Business Activity Across Italy

Provides data demonstrating how eBay is empowering small businesses across Italy to thrive, offering a global level-playing field marketplace that has supported entrepreneurial ventures for 30 years, and provided sales opportunities locally, nationally, and across borders.

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March 2025

eBay Digital Density in Europe Report

Examines thriving eBay small business communities across Europe, spanning diverse regions and economies defined by geography, population & other measures.

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