
eBay has played a significant role in empowering small businesses across Italy to thrive, offering a global level-playing field marketplace that has supported entrepreneurial ventures for 30 years, and provided sales opportunities locally, nationally, and across borders.
To demonstrate how valuable this can be, especially to small businesses located in areas that are more remote or less prosperous, this report explores eBay “Digital Density” data, a measurement of eBay small business activity on a per-capita basis. While eBay small business activity is present in every region, the most striking finding is that the top activity originates from the South, surpassing wealthier regions and those that are home to so-called tech “hotspots”.